Source Material
A few years ago, I made up my mind to learn firearms training from as many original sources as possible. I was too late to the game to learn from people like Jeff Cooper, Jim Cirillo or Todd Louis Green,…
View and Review
Tam has a great column on my* website about how we tend to obsess over the smallest differences between one gun and another. "Another common number that shows up is the weight of a trigger’s break. That’s an easy number…
Fear Factor
I've enrolled in the Firearms Marketing Secrets program that Brian Sweeney is running, and it's an interesting class. Most of it, quite frankly, is stuff that I know (hey, I have a degree in internet marketing, after all), but honestly…
A Student of What
A bunch of friends of mine were recently at a firearms training summit where they got to learn from and train with some of the best minds in the business, as well as train with each other in order to…
Invest In Yourself
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
Why Do Smart People Believe Such Dumb Things?
In my formative years, I was subjected to a wide variety of spiritual and political leaders who told me, in no uncertain terms, that there were literal Satanists behind almost every element of pop culture that surrounded me. Now, we…
They Just Don’t Get It.
A local gun store is charging $50 for a FFL transfers, which is twice as much as other stores around me are charging. Their theory is that someone who transfers in a gun to their store clearly isn't a regular…
That Feeling Of Confidence
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…
Whose Fault Is It Anyways?
I shouted out "Who killed the Kennedys?" when after all, it was you and me - The Rolling Stones, "Sympathy For The Devil As I type this, America is reeling once again from the effects of another mass shooting. This…
Keep The Main Thing The Main Thing
The various “old school” gun rights groups have been (rightly) criticized at times for straying outside of the gun rights lane. This idea behind this is, for example, asking what a hard stance against illegal immigration or favoring a flat…