Working on a "Intro to Online Marketing" class for firearms trainers, and it's both amusing and sad to realize how few of them understand what their most valuable asset actually is. It's not the gazillion hours of training they've put…
A few years ago, I made up my mind to learn firearms training from as many original sources as possible. I was too late to the game to learn from people like Jeff Cooper, Jim Cirillo or Todd Louis Green,…
Tam has a great column on my* website about how we tend to obsess over the smallest differences between one gun and another. "Another common number that shows up is the weight of a trigger’s break. That’s an easy number…
I've enrolled in the Firearms Marketing Secrets program that Brian Sweeney is running, and it's an interesting class. Most of it, quite frankly, is stuff that I know (hey, I have a degree in internet marketing, after all), but honestly…
A bunch of friends of mine were recently at a firearms training summit where they got to learn from and train with some of the best minds in the business, as well as train with each other in order to…
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
In my formative years, I was subjected to a wide variety of spiritual and political leaders who told me, in no uncertain terms, that there were literal Satanists behind almost every element of pop culture that surrounded me. Now, we…
A local gun store is charging $50 for a FFL transfers, which is twice as much as other stores around me are charging. Their theory is that someone who transfers in a gun to their store clearly isn't a regular…
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…
I shouted out "Who killed the Kennedys?" when after all, it was you and me - The Rolling Stones, "Sympathy For The Devil As I type this, America is reeling once again from the effects of another mass shooting. This…