Lifestyle Branding
A few years ago, the then-current head of marketing* for SIG Sauer came up with the idea of a “store within a store,” with display cases just for SIG Sauer guns and accessories. Not a bad idea, but the problem…
The Final Laps Of The Not Glock Race
Many, many years ago, when I first started gunblogging, I wrote about the idea of the “Not Glock,” the polymer, striker-fired pistol you’d choose if you didn’t choose a Glock 19. At the time when I first wrote about this,…
You Can’t Go Home Again, But You Can Drive Through The Old Neighborhood.
Let’s go back 40 years to a magical time that I like to call “The Mid-80s.” The Kevin in that time really wasn’t amounting to much. He was working dead-end retail jobs and the only thing that mattered in his…