They Just Don’t Get It.
A local gun store is charging $50 for a FFL transfers, which is twice as much as other stores around me are charging. Their theory is that someone who transfers in a gun to their store clearly isn't a regular…
A local gun store is charging $50 for a FFL transfers, which is twice as much as other stores around me are charging. Their theory is that someone who transfers in a gun to their store clearly isn't a regular…
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…
I shouted out "Who killed the Kennedys?" when after all, it was you and me - The Rolling Stones, "Sympathy For The Devil As I type this, America is reeling once again from the effects of another mass shooting. This…
The various “old school” gun rights groups have been (rightly) criticized at times for straying outside of the gun rights lane. This idea behind this is, for example, asking what a hard stance against illegal immigration or favoring a flat…
My 11 Grade English teacher was Mr. Woods, the teacher that no one wanted to have. He was an imposing figure: Think Ving Rhames, but with a slight Jamaican accent. However, he was the one who put the love of…
I have been spouting off about how the marketing of firearms training is a joke for as long as I've been gun blogging. If you open up a martial arts academy, there is one of a jillion marketing companies out…
Well, listen now, hear what I say. Monday will be my first day as the digital editor of ShootingIllustrated.com. I loved working for Ammoman and they are truly an amazing company, but this is a chance to work on one…
This interview with John Corriea on how long-form articles work in the current ADHD world of social media was a lot of fun to do, but it got me thinking. While a lot of gunbloggers out there who grew bored…
Let’s begin this story ten years ago, when I first went to Front Sight. I was fairly new to the defensive gun world, and I had about 100 hours of firearms training under my belt, mainly NRA-centric classes and some…
There are some firearms trainers who don’t believe in using standardized and time drills in their classes. “They’re demoralizing,” they say. “They discourage progress by showing the student how bad they actually are,” they say. Poppycock You fit the test…