Once It’s Digital, It Doesn’t Matter
I had a chance last month to sit down and talk with my friend and photo mentor Don Giannatti. Don is a terrific photographer, but as digital started to put the squeeze on the industry, he moved to Project 52,…
Seen At SHOT Show
SHOT Show is over for 2023, and I saw four trends: An utter lack of new G48/P365-sized guns. Like nobody came out with anything new this year to play in that market space, which was a bit of a surprise.…
Reliving Past Glory
Ellifritz was kind enough to link to this article I wrote for Ricochet a few years ago, and even though it's many years old now, it still holds up. Which is kinda cool. So in that vein, here's a few…
Lessons From Saskatchewan
It’s been 72 hours since news of the horrific tragedy on a reservation in the Canadian province of Saskatchewan made the news. Like all similar incidents, I wait 72 hours to comment on the event, because the first information we…
What Is It With The AR-15, Anyways?
I had a chance this weekend to talk at length with Michael Bane, my good friend and mentor in this industry. In just a few hours, we managed to solve all the world's problems, and we both agreed that we…
What Keeps You In Business
Working on a "Intro to Online Marketing" class for firearms trainers, and it's both amusing and sad to realize how few of them understand what their most valuable asset actually is. It's not the gazillion hours of training they've put…
Source Material
A few years ago, I made up my mind to learn firearms training from as many original sources as possible. I was too late to the game to learn from people like Jeff Cooper, Jim Cirillo or Todd Louis Green,…
View and Review
Tam has a great column on my* website about how we tend to obsess over the smallest differences between one gun and another. "Another common number that shows up is the weight of a trigger’s break. That’s an easy number…
Fear Factor
I've enrolled in the Firearms Marketing Secrets program that Brian Sweeney is running, and it's an interesting class. Most of it, quite frankly, is stuff that I know (hey, I have a degree in internet marketing, after all), but honestly…