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What Keeps You In Business

Working on a "Intro to Online Marketing" class for firearms trainers, and it's both amusing and sad to realize how few of them understand what their most valuable asset actually is. It's not the gazillion hours of training they've put…

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View and Review

Tam has a great column on my* website about how we tend to obsess over the smallest differences between one gun and another. "Another common number that shows up is the weight of a trigger’s break. That’s an easy number…

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