Lifestyle Branding
A few years ago, the then-current head of marketing* for SIG Sauer came up with the idea of a “store within a store,” with display cases just for SIG Sauer guns and accessories. Not a bad idea, but the problem…
The Final Laps Of The Not Glock Race
Many, many years ago, when I first started gunblogging, I wrote about the idea of the “Not Glock,” the polymer, striker-fired pistol you’d choose if you didn’t choose a Glock 19. At the time when I first wrote about this,…
Give The People What They Want
Believe it or not, there was a time here in America where karate dojos were few and far between. They weren't in every other strip mall, they were in the seedier parts of town, where the rents were cheaper. Then…
Are We Teaching The Wrong Things About The Concealed Carry Draw?
Yeah, I know, this is more inline with the stuff I post on my firearms training website. Indulge me. Let’s assume for a minute that concealed carry is the American martial art, and that it’s a weapons-based martial art. First…
A Sense of Sensei
Two things recently happened on Facebook which got me thinking a bit about the state of the firearms training industry. The first is this post from Duane Thomas about how good is “good enough.” “Years ago two friends of mine,…
A Calm Center In The Storm
Anyone who's ever debated guns from the pro-Second Amendment side of things is familiar with the phrase "have a conversation about guns." What this usually means is that those of us who believe in the individual right to keep and…
… because shut up, they explained.
David Yamane is somewhat amazed that elite, left-leaning publishing houses had little to no interest in his new book. “These book editors — and other liberal cultural elite gatekeepers like those at the WaPo, NYTBR, Atlantic, and New Yorker — are…
When Fast Becomes Fashion
The people behind the wackdoodle Area15 immersive experience are creating a “John Wick Experience” in Vegas. Guests will step through the doors of the Las Vegas Continental and into the fantastical world of the billion-plus grossing franchise movies, where they…
Life’s A Niche And Then You Die
One of the more interesting things to come out of SHOT Show 2024 was the continuing interest in revolvers and thermal vision and the resurgence of lever-action rifles. New AR-pattern rifles were few and far between at this year’s show.…
First Time At SHOT Show
I'm into double digit SHOT Shows (which pales in comparison to some people), but I've attended it as low-level media, mid-level buyer and now as higher-level media, so I have a fairly broad experience with this event. It's tempting to…