Lessons From Saskatchewan
It’s been 72 hours since news of the horrific tragedy on a reservation in the Canadian province of Saskatchewan made the news. Like all similar incidents, I wait 72 hours to comment on the event, because the first information we…
Source Material
A few years ago, I made up my mind to learn firearms training from as many original sources as possible. I was too late to the game to learn from people like Jeff Cooper, Jim Cirillo or Todd Louis Green,…
Fear Factor
I've enrolled in the Firearms Marketing Secrets program that Brian Sweeney is running, and it's an interesting class. Most of it, quite frankly, is stuff that I know (hey, I have a degree in internet marketing, after all), but honestly…
Invest In Yourself
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
Why Do Smart People Believe Such Dumb Things?
In my formative years, I was subjected to a wide variety of spiritual and political leaders who told me, in no uncertain terms, that there were literal Satanists behind almost every element of pop culture that surrounded me. Now, we…
That Feeling Of Confidence
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…
Welcome To Your Blind Spot
I have been spouting off about how the marketing of firearms training is a joke for as long as I've been gun blogging. If you open up a martial arts academy, there is one of a jillion marketing companies out…
A Focus On Front Sight
Let’s begin this story ten years ago, when I first went to Front Sight. I was fairly new to the defensive gun world, and I had about 100 hours of firearms training under my belt, mainly NRA-centric classes and some…
Testing, Testing
There are some firearms trainers who don’t believe in using standardized and time drills in their classes. “They’re demoralizing,” they say. “They discourage progress by showing the student how bad they actually are,” they say. Poppycock You fit the test…