Setting Yourself Up For Success
I sort of got my start in this gunwriting thing by making the (weird at the time) assumption that a .38 Special with pink grips might not be the right gun for a woman. That article took off, and was…
Seen In A Gun Shop
I was at my local gun shop this week, waiting to pick up a gun to test for the day job, and I watched as another customer bought a gun for his wife. And I mean that quite literally: she…
Reliving Past Glory
Ellifritz was kind enough to link to this article I wrote for Ricochet a few years ago, and even though it's many years old now, it still holds up. Which is kinda cool. So in that vein, here's a few…
Lessons From Saskatchewan
It’s been 72 hours since news of the horrific tragedy on a reservation in the Canadian province of Saskatchewan made the news. Like all similar incidents, I wait 72 hours to comment on the event, because the first information we…
Source Material
A few years ago, I made up my mind to learn firearms training from as many original sources as possible. I was too late to the game to learn from people like Jeff Cooper, Jim Cirillo or Todd Louis Green,…
Fear Factor
I've enrolled in the Firearms Marketing Secrets program that Brian Sweeney is running, and it's an interesting class. Most of it, quite frankly, is stuff that I know (hey, I have a degree in internet marketing, after all), but honestly…
Invest In Yourself
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
Why Do Smart People Believe Such Dumb Things?
In my formative years, I was subjected to a wide variety of spiritual and political leaders who told me, in no uncertain terms, that there were literal Satanists behind almost every element of pop culture that surrounded me. Now, we…
That Feeling Of Confidence
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…