Lessons From Saskatchewan
It’s been 72 hours since news of the horrific tragedy on a reservation in the Canadian province of Saskatchewan made the news. Like all similar incidents, I wait 72 hours to comment on the event, because the first information we…
What Is It With The AR-15, Anyways?
I had a chance this weekend to talk at length with Michael Bane, my good friend and mentor in this industry. In just a few hours, we managed to solve all the world's problems, and we both agreed that we…
What Keeps You In Business
Working on a "Intro to Online Marketing" class for firearms trainers, and it's both amusing and sad to realize how few of them understand what their most valuable asset actually is. It's not the gazillion hours of training they've put…
Source Material
A few years ago, I made up my mind to learn firearms training from as many original sources as possible. I was too late to the game to learn from people like Jeff Cooper, Jim Cirillo or Todd Louis Green,…
View and Review
Tam has a great column on my* website about how we tend to obsess over the smallest differences between one gun and another. "Another common number that shows up is the weight of a trigger’s break. That’s an easy number…
Fear Factor
I've enrolled in the Firearms Marketing Secrets program that Brian Sweeney is running, and it's an interesting class. Most of it, quite frankly, is stuff that I know (hey, I have a degree in internet marketing, after all), but honestly…
A Student of What
A bunch of friends of mine were recently at a firearms training summit where they got to learn from and train with some of the best minds in the business, as well as train with each other in order to…
Invest In Yourself
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
Why Do Smart People Believe Such Dumb Things?
In my formative years, I was subjected to a wide variety of spiritual and political leaders who told me, in no uncertain terms, that there were literal Satanists behind almost every element of pop culture that surrounded me. Now, we…