Invest In Yourself
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
We talked about how for Gun Culture 2.0, guns = tires. Now let’s talk about training. And honestly, the very idea of formal firearms training is something that is inherently unique to Gun Culture 2.0. Gun Culture 1.0 didn’t care…
In my formative years, I was subjected to a wide variety of spiritual and political leaders who told me, in no uncertain terms, that there were literal Satanists behind almost every element of pop culture that surrounded me. Now, we…
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…
I have been spouting off about how the marketing of firearms training is a joke for as long as I've been gun blogging. If you open up a martial arts academy, there is one of a jillion marketing companies out…
Let’s begin this story ten years ago, when I first went to Front Sight. I was fairly new to the defensive gun world, and I had about 100 hours of firearms training under my belt, mainly NRA-centric classes and some…
There are some firearms trainers who don’t believe in using standardized and time drills in their classes. “They’re demoralizing,” they say. “They discourage progress by showing the student how bad they actually are,” they say. Poppycock You fit the test…
Three things happened ten years ago that have a profound impact on my life. I went to my first SHOT Show, and saw what the firearms industry was really like I met my now good friend and mentor Michael Bane…
I’m taking a class right after the turn of the new year, and for various reasons that will be made clear later, I’ll be shooting it with my 1911, and not my usual Glock 19 w/ dot. This, of course,…
I just got back from my first range session with the Ruger LCP LiteRack. It’s a ten shot, 22LR version of their very popular LCP2 pistol that’s usually chambered in 380 ACP. The switch to 22, however, turns it into…