skip to Main Content

Seen At SHOT Show

SHOT Show is over for 2023, and I  saw four trends: An utter lack of new G48/P365-sized guns. Like nobody came out with anything new this year to play in that market space, which was a bit of a surprise.…

Read More

What Keeps You In Business

Working on a "Intro to Online Marketing" class for firearms trainers, and it's both amusing and sad to realize how few of them understand what their most valuable asset actually is. It's not the gazillion hours of training they've put…

Read More

View and Review

Tam has a great column on my* website about how we tend to obsess over the smallest differences between one gun and another. "Another common number that shows up is the weight of a trigger’s break. That’s an easy number…

Read More