They Just Don’t Get It.
A local gun store is charging $50 for a FFL transfers, which is twice as much as other stores around me are charging. Their theory is that someone who transfers in a gun to their store clearly isn't a regular…
A local gun store is charging $50 for a FFL transfers, which is twice as much as other stores around me are charging. Their theory is that someone who transfers in a gun to their store clearly isn't a regular…
I had a chance a couple of weeks ago to sit down and talk with some gun industry marketing types, and it always amazes me how no one knows how market to Gun Culture 2.0. There are essentially two templates:…
The various “old school” gun rights groups have been (rightly) criticized at times for straying outside of the gun rights lane. This idea behind this is, for example, asking what a hard stance against illegal immigration or favoring a flat…
I have been spouting off about how the marketing of firearms training is a joke for as long as I've been gun blogging. If you open up a martial arts academy, there is one of a jillion marketing companies out…
This interview with John Corriea on how long-form articles work in the current ADHD world of social media was a lot of fun to do, but it got me thinking. While a lot of gunbloggers out there who grew bored…
Let’s begin this story ten years ago, when I first went to Front Sight. I was fairly new to the defensive gun world, and I had about 100 hours of firearms training under my belt, mainly NRA-centric classes and some…
I love my CZs, I own... a bunch of their guns, but let's face it, they are at least 5 years behind the market. Hammer-fired actions are starting to make a comeback as America get older. The slide on a…
Three things happened ten years ago that have a profound impact on my life. I went to my first SHOT Show, and saw what the firearms industry was really like I met my now good friend and mentor Michael Bane…
One of the biggest reasons why practical shooting has never really taken off is that it’s hard to talk about. Okay, it’s not hard to talk about what it is (“You run around and you shoot things”), but rather it’s…
"I have long had a tendency to tie marksmanship to morality. The essence of good marksmanship is self-control, and self-control is the essence of good citizenship. It is too easy to say that a good shot is automatically a good…